Quite interesting, reading a book here i noticed that few persons pay attention on detail at WEB, or better, don't consider such models when are navigating. It is the sum of all good information and all bad information, arranged in a form to generate a result.
At same time how suckers bad characters are such googlers that never considered using by default HTTPS to manage query history. Then imagine you let them manage your payments and 'accounts'. They are now using a 'Patriotic Act' to remain on silence, but more and more people start to realise the dangerous and get pissed.
I am noticing such things on some mags, probably 80% of the users will became happy to be leading to a void in an abyss of ignorance, but now the damage was done, also i never noticed until last year such things, just when you become a victim of such Mafia of the favour's and lobby that you realise that such individuals will pay together with the others.
"We will organise here a collective intelligence" to make the world a better place for us, not for the Others, also such point of view how it sounds to you? What make you remember? Who have interest on such things? Which lobbies to be more specific.
But back to such matrices, i notice that thing a week ago, suppose that you have the good information and the bad information, the sum of one is 1 since is 'good' (but it is just marketing) while the sum of the other is 0 (don't lead to nowhere) but the composing in a certain form can lead to new understandings that undefined is not exactly undefined, and the arrange of the matrix if important too, is a powerful tool forgotten by who led on charge individuals with suspicious intentions.
But why suspicious, because is that SME of shit, trying to blame some credit that don't belong to himher, that found such flaws times ago and get use it to make marketing of things that not an essential part of the system, 'look is ready to use it' you just need to program. But when you adopt such 'point of views you forgot to check' usability and accessibility standard that use to be since the beginning a common part of the web.